5 ways we add value to your clients

Referring your clients to another professional services firm can require a leap of faith. You need to know that your relationship with your clients will be enhanced by the introduction, not damaged through poor service, or bad advice.

Recently, we’ve shared how our Chartered status sets us apart from other financial planners, and how our high standard of ethics and expertise can reassure you that we’ll do a great job for your clients.

We’ve also looked at how our financial planning approach differs from simple financial advice, and how that adds significant value to the clients you refer to us.

In the final part of this series, read about five further ways that, when you refer clients to Sovereign, you benefit from the peace of mind of knowing they will receive an excellent experience.

1. Our online reviews

Qualtrics say that 93% of customers read online reviews before buying. While we can explain all the reasons that we add value to your clients, there’s nothing like hearing from them directly.

All our reviews are in the public domain and showcase how we have helped a wide range of clients. You can see them on:

We also recently undertook a comprehensive client survey that revealed 100% of Sovereign clients would recommend us to family, friends, or work colleagues. It also found that 100% of Sovereign clients believe working with us has helped them achieve their financial goals.

“James and his team at Sovereign are personable and professional, with deep industry knowledge. Always working hard to build and maintain trust. I wouldn’t hesitate to recommend their services.” – Martin Cole, Google review

2. We’re local

While financial advice can be delivered remotely – more than ever this year – there’s nothing like meeting with a local specialist. As regular reviews are such an important part of financial planning, it makes sense for clients to work with someone that they can easily meet.

We have clients across the South West, and we’re also heavily involved in our local community. For example, we:

  • Are the main sponsors of Keynsham Cricket Club
  • Have hosted breakfast meetings with local sixth formers to offer advice
  • Are members of Premium Partners; a scheme promoting the collaboration of local schools and businesses to share knowledge and create opportunities
  • Have arranged sessions on CV writing, and coordinated mock interviews with local schools
  • Are members of Lansdown Club, created by Bristol Sport. The club is a space for like-minded businesses to discuss, share and follow sport and business together in a welcoming environment.

3. The industry holds us in high esteem

As we have seen, our clients consistently praise the service and advice they receive from us. We’re also held in high esteem by our peers and by the industry. This means your clients know they are dealing with a firm that is respected by the wider financial services profession.

For example, in recent years we have been:

  • Named in New Model Adviser’s Top 100 UK advice firms
  • Finalists/winners in the Professional Adviser awards
  • Finalists/winners in the Money Marketing awards

4. Our fees are fair and transparent

A 2019 study by insurer Aegon, found that a third of people didn’t take financial advice because they were worried about the cost.

For many years, the financial services sector has been dogged by – sometimes justified – claims that advice has been influenced by the fees that advisers could potentially earn.

We believe strongly that fees should be fair and transparent, so that your clients know exactly what they can expect to pay for advice, and exactly what level of service they can expect to receive. That’s why we break our fees down into three clear stages:

  • Financial advice: A fixed fee based on the complexity of a client’s situation and the time it takes us to develop and deliver our advice.
  • Independent research and implementation: A fee to cover the cost of implementing our advice, should your client ask us to do so.
  • Regular reviews: A fee to ensure your client’s financial plan remains on track to deliver their objectives and aspirations.

This approach reassures clients that they will only pay us for the work that we do, and that our fees are not dependent on ‘selling’ them a financial product that they don’t necessarily need.

Of course, when your clients come to us, the initial chat to establish we’re the right fit for them is always at our expense.

5. We are fiercely independent

Independent financial planners can offer bespoke recommendations from the whole of the market. This means the advice your clients receive is highly personal and based solely upon their objectives and aspirations.

In contrast, restricted financial advisers are only able to recommend certain products and providers. This can result in clients receiving advice that isn’t best suited to their circumstances.

As we have no obligation to any one provider of products, you can be reassured we always focus on what’s best for your clients.

Get in touch

We’re here to advise you and your clients on all aspects of financial planning. If you have clients that would benefit from advice, or you’re interested in how you can work more closely with us, please get in touch. Email or call 01454 416 653.

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